• Aubree DeVisser

Should I Hire Help with Social Media?

Updated: Jul 2, 2019

Does the idea of hiring someone to help you market your business scare you? Maybe you think you’re better off doing it yourself. Or, maybe you think you don’t even need it in general. If that’s the case, read about why you need an online presence here!

Many people ask if using a digital marketing consultant or social media manager is worth it. If you want your business to grow but you’re too busy running it, this is a great route to take. Here are several benefits you will receive when you hire professional help.

1. Focus on running your business

When you have a business to run, you might not have time to start, run and manage social media platforms. Hiring someone to do this lets you focus on your business while watching it grow.

2. Expertise

Running platforms is no easy task and requires someone who knows the ins and outs of digital marketing. When you have an expert, they will cater to your needs and create the best online presence specifically for you. They will be efficient, make deadlines and bring in more business than you could on your own.

3. Save money

You’re probably chuckling at this one saying yeah right. Many people don’t understand how paying someone else to do these things will save them money. Well, this goes back to number 1, If you’re too busy trying to build up your online presence, your business could get neglected which in turn, costs you money. Also, if you hire a credible professional, they should be increasing the amount of traffic and contact online which in turn means more sales.

4. Measurable results

With analytics and insights on almost every major platform, you can easily see loss and gain when it comes to digital marketing. From the number of likes, shares, retweets and comments to the number of clicks on your website, an expert can see what’s working and what’s not. This leads you to find the right path to success which means growth for your business.

5. Innovative

Creativity and a fresh mind full of new ideas is crucial. Hiring someone to build your online presence, or improve your current presence, means new perspectives and fresh eyes. This allows for unique and original concepts that you would never have thought of on your own. It can also help you see the things you might need to improve on that you have missed because you’ve been on the inside for so long. Getting someone from outside the business to look in, can offer your business numerous ways to outdo its competitors.

6. Tools

Professionals in digital marketing bring tools that you may not have. From design software to new forms of promotion and advertising, they have what you need to go farther. These simple tools combined with their skills and experience will reach more people and bring you more business. You’ll be able to create and cultivate new relationships that will carry your business on for years to come.

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